From time to time I want to start sharing some of my favorite videos that I’ve done. When I share them I want to give y’all insight as to why it’s one of my favorites, whether it be some fun BTS shenanigans or backstory or just simply the way the production came together and turned out. I’ve always been pretty transparent when sharing information about my experiences, and I’d love to keep that going by share some fun stories about my favorite pieces of work that I’ve done.
I’m gonna start off with the most memorable one that comes to mind Jesse McCartney’s “Superbad” This one stands out as a favorite for a couple reasons. In 2013 shortly after moving to L.A. Solo a year out of college I was hit with this opportunity as my first “Big” budget video. This was the first real opportunity I had to work with some solid budget and big boy toys and crew. Adimu Colon was heading up the visual project and had brought me on board to Direct/Edit the video, I’m forever grateful for that opportunity because this piece taught me a lot. Production on this project spanned over the course of a month or so, from treatments, pre-production meetings, casting calls, to production and ultimately the final cut. It was by far the most intensive production process I had ever been involved in with a lot on the line. I remember not sleeping the night before the shoot, eager and nervous as last minute changes were thrown into the mix at 11:30pm just hours before our 6am call time. Anxiously, I reviewed the video over and over in my head, to make sure my vision was clear. But as with any set you’ll ever work on, nothing went perfectly, some things didn’t go according to plan, and with the short light of the winter months we had to cut a couple scenes (which I felt were crucial at the time) among some other production issues. Ultimately, we pushed through and even got lucky with a heart shaped airplane writing in the sky which we used as the ending credit shot. We had happened to shoot on Valentines day and someone had scheduled a plane to write a heart in the sky, and we used that to our advantage! The one thing I’ll always remember most is when Jesse pulled me aside after we wrapped and told me that this set was one of the most well run and professional sets he had ever been apart of and that I would be a star one day. That comment really resonated with me, and I’ll forever remember that moment along with how genuine he was as a person, and as an artist. Lastly, the video wouldn’t have been what it was without the help of DP Tom Taugher, steadicam operator Neal Bryant and of course the crew. I'm forever grateful for that production and what it taught me moving forward with my career. Fun Fact: This was my first video to be played nationally in movie theaters before movie previews,Target stores, and Target TV Ads.